We’re a flavor company. We layer flavor the same way hip hop layers samples and interpolations: as a way to expand, comment, shake up, share, and revel in our collective memory. To us, “Ghetto” means innovation. It’s in our name as a reminder of why we do what we do and who we do it for: to honor the under-represented, under-estimated and too often ignored. It’s our calling card; a way to say “we see you,” and a way to make sure y’all see us.